FACT SHEET: The U.S.-Australia Alliance

[1] To strengthen the partnership between the United States and Australia, President Barack Obama and Prime Minister Tony Abbott reassessed various initiatives such as security, economy, science, tech...

Australia SMBs can leverage Twitter beta roll-out

[1] Australia Small and Medium Businesses (SMBs) can benefit immensely from Twitter’s creative, measurement and targeting tools in its beta rollout. [2] The beta ad services will help SMBs offers ob...

Social Media Is A Means Not An End

The ROI of social media is realised in projects that implement social capability and exploit social networks. Implement social when you have a business project to drive it.   Metcalfe’s law...