- Smart market segmentation
- Customer centred design
- For people whilst exercising
- Missed opportunity to bundle with sneakers?
- Missed opportunity to partner with Nike or Adidas?
Here’s a great example of product design and focussing on a niche. These headphones are specifically designed for people to use whilst exercising. That’s smart market segmentation.
The materials are made for coping with sweat, one of the models is wireless, so no cords getting in the way whilst you’re running. They even come with a tiny sport towel to wipe away your sweat. They’ve clearly done some customer centric design here; plus the colour scheme looks sporty!!
One thing they have done in the picture, that strangely doesn’t seem to be an actual part of the product strategy, is bundled the headphones with a pair of sneakers. It looks really great. I can imagine it selling well, but there is no obvious intent in the text to suggest they are heading that way. It seems like a missed opportunity to partner with Nike or Adidas to increase reach and sales.
Source: 50 Cent’s new sports headphones aren’t subtle, and that’s OK
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