How customer insight and content are helping this Aussie fintech startup to flourish

[1] Eight months ago, Luke Targett joined Aussie fintech startup, Prospa, as head of marketing.

[2] Thanks to his expertise, he’s confident that he will be able to provide the startup with an efficient digital and customer-led marketing approach.

[3] As a four-year old small business lender, Prospa’s assessment criteria involves 400 individual data sets to know the health of a customer’s business before their credit position is approved.

[Source] Australian Information Technology News – How customer insight and content are helping this Aussie fintech startup to flourish