Paying someone else to put your name on it

[1] Customization has been around for thousands of years but because of technology, the mass market can customize just anything it wants.

[2] Customers can customize their shoes at Shoes of Prey, muesli at Muesli for Me, or handbags at The Daily Edited and surfboards at Disrupt Surfing.

[3] According to Disrupt Surfing’s founder Gary Elphick, there’s an increased demand for customised products.

[Source] Australian Information Technology News – Paying someone else to put your name on it