Accenture acquires Australia’s Reactive Media to advance digital marketing offering

[1] Accenture took possession of Australian digital agency, Reactive Media, to step up their digital marketing and technological facilities.

[2] Reactive managing director and co-founder, Tim O’Neill, said a joint business with Accenture ensures that they further provide their services to more companies than they usually have.

[3] This ownership is Accenture’s third in a span of 18 months – with the company’s acquisition of Fjord in April and Acquity Group in July.

Source: http://www.cmo.com.au/article/560962/accenture-acquires-australia-reactive-media-advance-digital-marketing-offering/