National Anzac Centre unites physical and virtual consumer experience

[1] The Western Australia Museum has currently opened the National Anzac Centre, where consumers can have a unique physical and digital experience of the persons involved in the war.

[2] If you can’t make it to Albany, the museum has also simulated the experience through a mobile-optimized website.

[3] The museum has chosen to integrate a website for the center for public access, especially for the elderly who are uncomfortable with apps.

Source: http://www.cmo.com.au/article/559110/national-anzac-centre-unites-physical-virtual-consumer-experience/