This Melbourne conservationist-turned-entrepreneur has created an app aiming to help save the environment

[1] Melbourne conservationist-turned-entrepreneur Natalie Kyriacou developed an app which brings forth real-world impact for the environment.

[2] After realizing the addictive power of apps like Angry Birds, Kyriacou seeks to transform people’s addiction to spend time on games that help the greater good.

[3] The World of the Wild app makes animal and environmental conservation fun and exciting, enabling users to rescue animals, plant trees, fight poaches and even donate to charities.

[Source] Australian Information Technology News – This Melbourne conservationist-turned-entrepreneur has created an app aiming to help save the environment