Gamifying content and tapping into personal goals the key to successful education startups

[1] According to Zenva Academy’s founder Pablo Farias, education startups are having a difficulty with user retention.

[2] Farias recently finished the Queensland government’s sponsored entrepreneurship program and successfully earned more than $30,000 on Kickstarter.

[3] Farias believes user retention is a difficult issue to deal with but startups need to take on the challenge, and utilize their personal goals and motivations.

[Source] Australian Information Technology News – Gamifying content and tapping into personal goals the key to successful education startups