McDonald’s launches digital marketing push

[1] McDonald Australia has launched an aggressive digital media campaign with its digital media budget tripling over the past two years. [2] McDonald’s director of digital Mark Wheeler said that itâ...

RMIT’s VxLab at the cutting edge

[1] Melbourne-based RMIT University has managed to combine connec­tivity to industrial automation labs with state-of-the-art high resolution visualisation and cloud computing potential. [2] The unive...

AirService ready to deliver the goods

[1] According to Sydney start-up AirService co-founder Dominic Bressan, Blue­tooth low-energy technology like Apple’s iBeacon could be used as a personal digital concierge. [2] AirService has a mo...

Meet the Aussie drone entrepreneur

[1] Sydney-based Matthew Sweeny is starting to develop a commercial drone delivery service. [2] Sweeny is hoping to test this service in New Zealand in the coming months. [3] According to Sweeny, his ...