McDonald’s launches digital marketing push

[1] McDonald Australia has launched an aggressive digital media campaign with its digital media budget tripling over the past two years.

[2] McDonald’s director of digital Mark Wheeler said that it’s experimenting with a series of digital marketing “firsts” towards its vision of becoming the most connected brand in Australia.

[3] This move comes in the wake of its fading mojo, with chains like Wendy’s and Chipotle coming up strongly in the market.

[Source] http://www.theaustralian.com.au/business/media/mcdonalds-launches-digital-marketing-push/story-fna12mff-1227256417466