Australian startup Campaign Monitor is transforming into an automated email marketing platform

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[1] Australian startup Campaign Monitor has embarked on primary product changes after last year’s $US250 million funding.

[2] In addition to their newly acquired funding, the startup has also appointed former Salesforce execs Alex Bard as CEO and Kraig Swensrud as CMO.

[3] The email marketing platform’s product change includes the inclusion of automated email options – enabling companies to communicate with users every time a password is reset or whenever a transaction occurs.

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[Source] Australian Information Technology News – Australian startup Campaign Monitor is transforming into an automated email marketing platform