[1] The newly released data from IBM’s 2015 Global Smarter Consumer study shows that Aussie consumers are becoming increasingly confident about shopping online, and have a willingness to spend more.
[2] Despite the growing affinity for online shopping, the lack of personalised service offerings across key consumer touch points is driving a decline in engagement and loyalty to a retailer.
[3] All the signs point to Australians embracing all aspects of digital that presents great opportunities and mounting pressure for retailers to deliver a revolution in the shopping experience.
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