All ale the weekend: this Brisbane startup delivers cold beers to your desk

[1] Aussie startup ‘Friday Beers’ is looking to exploit on the tradition of cracking open a cold beer at work to kick off the weekend.

[2] The interesting model will see customers only have their beer of choice delivered on a Friday afternoon.

[3] According to co-founder Lee Mathers, it’s disadvantageous that their startup only works on Fridays but they’re only aiming for 60 subscribers this year – to see how it goes.

[Source]  Australian Information Technology News – All ale the weekend: this Brisbane startup delivers cold beers to your desk