GPT Group to gather shopper data through free wi-fi

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[1] GPT Group has partnered with Australian retail analytics startup SkyFii to offer free wi-fi to shoppers at its Melbourne Central and Casuarina Square retail centres in exchange for their data.

[2] Wi-fi offering had already been rolled by GPT Group at two of its centres – MLC Centre and Rouse Hill Town Centre.

[3] SkyFii’s technology tracks the movements and behaviour of registered and unregistered users through in-store networks it sets up for its clients.

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[Source] Australian Information Technology News – GPT Group to gather shopper data through free wi-fi