Woolworths takes 25 per cent of beauty e-tailer

[1] Adore Beauty, an Australian beauty e-tailer, has announced an investment by Woolworths at 25 per cent stake.

[2] The e-tailer company founders will retain 75 per cent ownership and operate independently of Woolworths.

[3] Adore beauty, which offers free shipping on orders within Australia, will strengthen its position in Australia and bring back Australian shoppers who had been shopping on overseas websites online.

[Source]  Australian Information Technology News – Woolworths takes 25 per cent of beauty e-tailer