[1] Melbourne Storm Rugby League will soon bring gamification to Storm members and fans through its new Lightning Rewards, a loyalty program powered by Badgeville’s gamification technology.
[2] Fans will have a chance to be rewarded for their support for the team by engaging with the club, consuming content on the website and buying food, among other actions.
[3] According to Melbourne Storm Marketing Director Mike Billing, this is the first of such program in Australian sport that integrates smartcard technology to track spending at the stadium and other activities.
[Source] Australian Information Technology News – Melbourne Storm ups the game
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