Selfie Foods ‘creates own currency’, customizes Apple Passbook in Australia

[1] Selfie Foods, a retail franchise in the Sydney, has launched what it claims to be the first  ‘customizable Apple Passbook mobile payments’ in Australia with the assistance of retail tech specialist DCG4

[2] The new solution allows Selfie Foods to create its ‘own currency’, bypassing the expensive debit and credit card scheme fees on smartphones. It also gives added value to its customers.

[3]  The services takes advantage of the latest iOS8 features and allows retailers to create and manage their own branded mobile payments and loyalty solution.

Selfie Foods

[Source] http://www.itwire.com/business-it-news/business-technology/66421-selfie-foods-‘creates-own-currency’-customises-apple-passbook-in-australia