[1] Hills, an Australian brand, is continually transforming its technology business by giving Woolworths an exclusive privilege to distribute and promote their home hardware items like clothes lines and garden sprayers.
[2] Woolworths, on the hand, will be providing an annual license fee to Hills.
[3] Famous for its Hill Hoist clothes line, Hills ensures that that they can augment their technology business through this deal.
Source: http://www.crn.com.au/News/398501,woolies-deal-accelerates-hills-move-into-it-channel.aspx
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