How Crowdsourcing Helped a Venerable Brand Reconnect with Millenials 

  |   Written By by admin ON

[1] The Australia Post initiated its “Declare Independence” campaign on eYeka’s creative crowdsourcing platform.

[2] Through this campaign, eYeka’s community members were encouraged to create funny and interesting videos on how young people can “declare independence”.

[3] The campaign received 22 videos from 12 countries and declared 3 winning video entries from Spain, France and Colombia.

 Australia Post

Source: http://news.eyeka.net/2014/11/how-crowdsourcing-helped-a-venerable-brand-reconnect-with-millenials/