[1] The Lightning or microUSB connector is a short inch-long with a flat ribbon cable connecting your smartphone and laptop or tablets.

[2] It has embedded magnet which makes the two USB connectors stick to each other.

[3] One can have it by donating $US9 by next month.

[Source] http://www.gizmodo.com.au/2014/11/smartphone-charging-cables-dont-get-much-more-portable-than-this/