McGrath Foundation is a breast awareness campaign through an app

[1] The McGrath Foundation, a breast cancer support and education charity in Australia, has launched an app that seeks to encourage breast awareness in Australia.

[2] The Curve Lurve app is an important part of the foundation’s education program and which aims to encourage early detection of breast cancer.

[3] The app enables users to get instructions on how to do self-examinations, giver regular alerts to check themselves and also stores history of examinations over a period of time.

[Source] http://www.techguide.com.au/reviews/apps/2648-mcgrath-foundation-launches-app-to-encourage-breast-awareness