The future of e-commerce is about one-touch buying

[1] According to Braintree’s general manager of mobile, Aunkur Arya, e-commerce start-ups should embark on one-touch buying technology or else they’re way behind.

[2] Based on Braintree’s survey, Arya concluded that there’s a huge evidence of the need to take commerce online and more especially mobile.

[3] Arya believes that in the future startups will really focus on giving their customers the most convenient payment options and mobile experience.

Source: http://www.startupsmart.com.au/growth/innovation/the-future-of-e-commerce-is-about-one-touch-buying/2014111213605.html?utm_source=StartupSmart&utm_campaign=bb138e1165-SuS_Daily_13_11_2014&utm_medium=email&utm_term=0_354a773c4a-bb138e1165-153519013