How this Melbourne startup formed an alliance with Microsoft and grew its traffic by 500% in one day

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[1] Melbourne startup Gooroo had been eyeing for Microsoft from the day they started designing their products.

[2] Initially, the startup’s name was MS Gooroo but they later removed the MS reference.

[3] Founder Greg Muller believes startups should a firm idea of the market they prefer the most.

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[Source] Australian Information Technology News – How this Melbourne startup formed an alliance with Microsoft and grew its traffic by 500% in one day