How to take a beauty website from an Australian garage to China

[1] Founded by Kate Morris, Australian online beauty retailer Adore Beauty is expanding into China and is taking advantage of its more than one billion consumers.

[2] The company’s biggest customers are US-based but recently they set-up a digital shop in one of China’s biggest marketplaces, Alibaba’s Tmall.

[3] Six Australian beauty brands such as evo, Lanolips, asap, Alpha-H, Skinstitut and ELEVEN have become popular in the Asian markets and so Adore is bringing it to China as well.

[Source] Australian Information Technology News – How to take a beauty website from an Australian garage to China