[1] After a rewarding and stressful 8 year career as a psychologist, Danielle Atkins turned to another alternative, she founded Kulani Kinis.
[2] Despite of putting her psychology career on hold, Atkins was able to put her expertise into marketing by ensuring that she’s available, authentic, caring and empathetic towards her customers.
[3] Paul Greenberg, director of the National Online Retailers Association, reiterates that social media is a big help for startups.