PM’s innovation advertising campaign to cost taxpayers $28 million

[1] To advertise its innovation agenda, the Turnbull government will be taking advantage of taxpayers’ $28 million.

[2] The said amount will be spent on TV, online, social media and print products that will be utilized in a “community engagement campaign”.

[3] According to Innovation Minister Christopher Pyne, the campaign will enable Australia to experience a “cultural shift” in embarking on daring and innovative ideas.

[Source] Australian Information Technology News – PM’s innovation advertising campaign to cost taxpayers $28 million