[1] Belinda Everingham was unsatisfied with commercial cleaning products because of its impact on her health, so she created her own and named it Bondi Wash.
[2] However, she rarely gets requests for advice from various startups despite her successful business venture.
[3] One of Everingham’s tip for successful Aussie startups is coming up with an innovative idea, focusing obsessively on product (or service) design and looking at the long-term, among others