[1] IBM and the City of Melbourne have partnered to use IBM’s technology to better understand customer needs, build awareness and connect consumers with designers and retailers at Melbourne Spring Fashion Week 2015.
[2] IBM marketing and analytics solutions will be used throughout the event to serve shoppers, fashion bloggers and runway addicts with the latest retail offers and social media buzz.
[3] This year, shoppers attending MSFW 2015 will easily view information on the latest retail offers, the latest social buzz and most popular show trends through the IBM Event Dashboards.
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