Carsales.com drags rival Carsguide.com.au to court over “grossly misleading” ad campaign

[1] Carsales.com is suing its rival Carsguide.com.au because of a fraudulent ad campaign.

[2] Carsales was extremely enraged by the inclusion of a billboard situated in their Melbourne head office with the words “Let lightning strike those who sell your contact details to dealers.”

[3] Carsales.com chief executive Greg Roebuck believes the campaign is totally “misleading” and will be seeking legal charges to force Carsguide to publish the right ads instead.

[Source] Australian Information Technology News – Carsales.com drags rival Carsguide.com.au to court over “grossly misleading” ad campaign