Australia leads the way in digital marketing

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[1] According to research by Adobe and the CMO Council, Australia is leading the way in digital marketing.

[2] It noted that despite a talent and skills gap in some agencies in the APAC region, Australian marketers are already leading in digital marketing proficiency.

[3] They warned against the huge focus of Australian marketers on single vector metrics that measure past success or single campaign performance only rather that extended business metrics.

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[Source] Australian Information Technology News – Australia leads the way in digital marketing