[1] The city of Wellington has started an aggressive campaign to attract Australian start-ups and businesses with the launch of the Wellington Adds Up campaign.
[2] The new campaign is a partnership between Grow Wellington and Positively Wellington Tourism and involves a competition for five business owners to win a tour of Wellington.
[3] According to Wellington City Councillor for Economic Development Jo Coughlan, the campaign is part of the council’s strategy to seek and attract new business in Australia.
[Source] Australian Information Technology News – Wellington takes aim at Australia’s start-up darlings