[1] Australian Cloud company UltraServe is now providing its customers with early warning of traffic surges by monitoring social media activity through its new UltraServe SmartStack.
[2] UltraServe SmartStack Social Scaling monitors social media platforms such as Twitter for indications of impending traffic surge, which then prompts the PaaS infrastructure to scale up and cope accordingly.
[3] This helps companies to read signs from the social media horizon to identify when a large wave of demand is on the way, and so, improve conversion rates by reducing page load.
[Source] http://www.itwire.com/business-it-news/cloud/66953-ultraserve-uses-social-media-as-a-scaling-canary