Cool run on .melbourne holds lessons for .sydney

[1] The rivalry between Sydney and Melbourne in cyber space has intensified with the rollout of .sydney generic top- level internet domain name this month.

[2] The Dot Sydney counters Dot Melbourne’s lift-off last year, and has hit the web as one of more than a thousand new ­generic top-level domain (TLD) names ­administered globally.

[3] The .sydney is expected to have a more positive start than the .melbourne due to the trickle-down awareness from the .melbourne launch, among other factors.

[Source] http://www.theaustralian.com.au/business/technology/cool-run-on-melbourne-holds-lessons-for-sydney/story-e6frgakx-1227205438610