[1] Businesses and various industries could highly benefit from big data because it allows them to easily determine and target customers, minimize marketing costs and at the same increase revenues.
[2] Australia’s Woolworths, for example, is utilizing data from their various products line, and it has provided them with easier marketing strategies as well as in identifying their customers’ needs.
[3] The collection and use of big data goes beyond what’s stipulated in the Privacy Act.
Source: https://www.businessspectator.com.au/article/2015/1/26/technology/big-data-privacy-minefield
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