Rogue marketers could taint advertising’s next frontier

[1] According to Association for Data Driven Marketing and Advertising, the new wave of personalized mobile notification ads is facing a spoil from rogue marketers.

[2] Unlike other countries, Australia has been far behind in this popular new wave of mobile marketing, but is now seeing increasing spending on mobile ads from marketers.

[3] The fear comes from privacy concerns and that mobile notifications could turn into a dreaded advertising technique due to spamming.

[Source] http://www.businessspectator.com.au/article/2015/1/5/technology/rogue-marketers-could-taint-advertisings-next-frontier#