[1] Telstra Ventures has invested in Elemental, the leading supplier of software-defined video (SDV) solutions for multiscreen content delivery in Australia.
[2] Elemental helps media companies connect consumers with video content across multiple screens such as computers, tablets, connected TVs and smartphones, among other devices.
[3] Telstra invested in Elementals due to the increasing consumption of digital video across multiple devices, with the mechanisms for delivering high quality viewing evolving to the cloud.