How Andy and Matt are making a motza by wasting your time with Crossy Road

[1] Two Australians, Victorian’s Andrew Sum and Matthew Hall have created a new iPhone game called Crossy Road, with a mix of 1981 arcade game Frogger and Flappy Bird.

[2] The game has already been downloaded by more than 7.1 million people.

[3] The game is free but players can buy additional characters for $1.29 or watch 30 second advertisements to earn more coins to acquire new characters.

[Source] http://www.smh.com.au/digital-life/games/how-andy-and-matt-are-making-a-motza-by-wasting-your-time-with-crossy-road-20141217-1276j5.html