Big Data: Companies increasing efficiency and saving millions

[1] In the current technological era, big data are as important to companies as the Internet is, with many benefitting from the use of big data analytics.

[2] The benefits enhanced marketing strategies, and better products and services.

[3] Companies like the Australian Post, Telstra and Rio Tinto are some of the greatest beneficiaries of big data analytics in their businesses.

[Source] http://www.businessreviewaustralia.com/leadership/475/Big-Data:-How-Rio-Tinto-UPS-and-others-are-increasing-efficiency-and-saving-millions