Telstra tries for digital intimacy in customer-first strategy

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  • Telstra is trying to get “cozy” with their customers through their recently remodeled headquarters and flagship store in Sydney.
  • The reopening of the Sydney headquarters and the new Discovery Store is another Telstra strategy to reach out to customers and offer them a more personalized and convenient experience.
  • After the company’s completion of the Salesforce1 cloud platform project, they’re also banking on Salesforce’s new service, the Wave Cloud platform.

David Thodey