To be successful in business you have to understand; people have different motivations.
In this example there are 8 viewpoints or 8 roles in a organisation. They are all viewpoints that represent the person in their working role. They could be any 8 viewpoints, of any 8 job roles in your organisation.
The 9th viewpoint is the most important. It is the personal motivations of the individual It is the classic What’s In It For Me (WIIFM). Always bear this factor in mind if you hope to succeed in business, or indeed in life.